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This autumn the 7th consecutive, most visited marketing and social media conference DIGITAL 2016 will take place, which is favoured by world-class lecturers.

Every time the conference grows more and more in terms of the number    of visitors, as well as the quality of the invited lecturers.

 

CONFERENCE /13 OCT/

In our daily lives, that consist of small, usual activities that we usually call plain routine, it takes time for us to realise that life is coloured by the values we choose, ourselves (by our personalities), and by our goals and accomplishments.

It is the same in business. Marketing is the plain routine – lots of usual activities, self-evident events and obligatory rules that are known by everyone. The right-here-and-now results cannot be measured and seen. To retain our business and the essence of life, we need colours. Brand gives us colour.

We will continue to follow the latest developments in digital marketing in Latvia and the world, retaining the usual focal points – digital marketing, mobile platforms, branding and customer relations, internal and external communication, global trends and visions.

This year lecturers, appearing for the first time in the Baltics, will perform at this conference only.

WORKSHOPS /14 OCT/ 

 

Rebecca Lieb USA

Title: The New Marketing Equation

Based on my books and research, it's a highly practical walkthrough of the elements of owned media: why it matters, what the components are, how to measure it, the four types of content marketing, and what companies need to do to incorporate content into the organizational structure. I have run this workshop for companies like Honeywell and Cisco, as well as taught it globally.

 

Lee Odden USA

Title: How to Win at Marketing with Influencer Content Integration

Challenged by information overload, increasing use of ad blocking and limited resources, successful content marketers are partnering with industry influencers to co-create a variety of meaningful content that reaches more relevant audiences with greater credibility. This workshop provides a 6 step influencer content framework ranging from planning to measurement and 3 essential use case scenarios for integrating influencers with brand content marketing programs.

Programme

09.00
Welcome drink, registration, breakfast
10.00
Opening notes
10.30
Brand Power in a Digital World

Brian McGurk (UK)

BrandCreate

Brand Experience Director

11.00
Screw digital, let’s be human

Polle de Maagt (Belgium)

Independent Digital and Social Media Consultant

11.30
How Digital Has Democratised Luxury

Piers Schmidt (UK)

Luxury Branding

Founder and Chairman

12.00
Light lunch, networking
13.00
Consumer Behaviour changes in Baltics. Research and forecasts

Kristina Randver (Ireland)

Google

Industry Manager

13.30

Arturs Mednis (Latvia)

New Black

Digital expert

14.00
Mobility in the digital age

Enn Metsar (Estonia)

Uber Baltics

General Manager

14.30
Coffee, snaks, networking
15.10
Real Time Marketing: The Agility to Leverage 'Now'

Rebecca Lieb (USA)

Strategic Advisor, Research Analyst, Keynote Speaker, Author and Columnist

15.40
The Power of Influence in Content Marketing

Lee Odden (USA)

CEO at TopRank Marketing, Digital Marketing Strategist, Author and Speaker

16.10
30 cool tech innovations in 30 minutes

Regimantas Urbanas (Lithuania)

TRAFI HQ

Chief Marketing Officer

16.40
Secret Speaker
17.10
Coffee, snaks, networking

Speakers

Brian McGurk (UK)

BrandCreate
Brand Experience Director

Brian is Founding Director at BrandCreate which he established in 2012. With an extensive international brand development portfolio, Brian has a particular interest in cooperative-type business development in the digital communications and social-media-driven space, where world-class talent organises around an international brand experience consulting model.

Polle de Maagt (Belgium)


Independent Digital and Social Media Consultant

Polle de Maagt changes companies to be less about ads and more about acts, developing products and services that actually help their customers. He has worked for companies like KLM Royal Dutch Airlines, IKEA global, Heineken USA and Nike EMEA. Polle is a true working nomad; he is an expert in packing suitcases efficiently and spends over 150 nights a year traveling away from home. 

Piers Schmidt (UK)

Luxury Branding
Founder and Chairman

Piers Schmidt is an acclaimed luxury brand consultant whose firm Luxury Branding provides consulting, creative and communications services to the global luxury industry. He is a writer and respected commentator on branding and marketing and is heard frequently in the media and on conference platforms.

Kristina Randver (Ireland)

Google
Industry Manager

Kristina has a very strong background in research, has been responsible for building and developing client base on both local and international level. Her main achievements have also involved consulting, sales, strategy making, marketing, managing clients’ needs and finding opportunities for growth. Handling big international projects has been part of her everyday job. She has developed new research, sales and analysis departments in different organisations and has  been responsible for their business growth. Kristian has worked with clients from different sectors (FMCG, finance, retail, technology etc) in Estonia, but also in Baltics and globally. She has passion for technology and Internet. For about 15 years her main focus areas have been Internet and technology.

Arturs Mednis (Latvia)

New Black
Digital expert

Enn Metsar (Estonia)

Uber Baltics
General Manager

Uber Estonia manager from August 2015. Studied business management and political science at the University of Tartu.Master’s degree at Carnegie Mellon University, U.S.. Worked as a business consultant at Bain&Co in Helsinki, start-ups in Tallinn, London and Salt Lake City, U.S., as well as an investment portfolio manager and analyst at Swedbank Tallinn. Temporarily (1999-2000) worked as a political discussion program manager at Television of Estonia.

Rebecca Lieb (USA)


Strategic Advisor, Research Analyst, Keynote Speaker, Author and Columnist

Worked as a business consultant at Bain&Co in Helsinki, start-ups in Tallinn, London and Salt Lake City, U.S., as well as an investment portfolio manager and analyst at Swedbank Tallinn. Her areas of specialization are digital marketing and media.

Lee Odden (USA)


CEO at TopRank Marketing, Digital Marketing Strategist, Author and Speaker

Lee Odden is the CEO of TopRank Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting services including: Content Marketing, Influencer Marketing, Organic and Paid Search Marketing, Organic and Paid Social Media, Online PR, Email and Conversion Optimization. Odden has been frequently cited for his digital marketing and PR expertise by leading industry and business publications including Forbes, The Wall Street Journal, The New York Times, The Economist, Entrepreneur, and Fortune Magazine. Odden is author of, “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing” published by Wiley and endorsed by numerous industry thought leaders and Fortune 500 digital marketing executives.

Regimantas Urbanas (Lithuania)

TRAFI HQ
Chief Marketing Officer

Regimantas has 10+ years of experience in a field of digital marketing, currently working as a marketing manager for the Baltic States at Google. Tech geek and evangelist.

Registration

ENTRANCE CARD CONFERENCE+WORKSHOPS 

 

200'00

+ VAT

  13 & 14 OCTOBER

Apply

Included

WORLD-CLASS SPEAKERS
PRESENTATIONS ON THE BIG SCREEN
PRACTICAL LESSONS – STEP BY STEP
MATERIALS
COFFEE BREAKS
NETWORKING

 

5+ attendies

Contact us for your special Group Entrance fee:

digital@bigmedia.lv

ENTRANCE CARD CONFERENCE 

150'00

+ VAT

 13 OCTOBER

Apply

Included

WORLD-CLASS SPEAKERS
PRESENTATIONS ON THE BIG SCREEN
MATERIALS
COFFEE BREAKS
NETWORKING

 

 

5+ attendies

Contact us for your special Group Entrance fee:

digital@bigmedia.lv

ENTRANCE CARD WORKSHOPS 

100'00

+ VAT

14 OCTOBER

Apply

Included

WORLD-CLASS SPEAKERS
PRACTICAL LESSONS – STEP BY STEP
COFFEE BREAKS
MATERIALS
NETWORKING

 

 

5+ attendies

Contact us for your special Group Entrance fee:

digital@bigmedia.lv

Location

RIGA

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Our details

BIG Media Ltd.

Unified Reg. No: 40003897656

Address: Braslas iela 29A – 3

(office 307)Rīga, LV-1084

Bank: AS SEB banka  

SWIFT UNLALV2X

Account: LV30UNLA0050023832338

 

 

 

Contact us

27 22 66 77
bigevent@bigevent.lv

How to find us?

BIG event

BIG Media Ltd.

Braslas iela 29A – 3 (office 307),

Riga, LV-1084