REGISTRATION CLOSED

This autumn the 7th consecutive, most visited marketing and social media conference DIGITAL 2016 will take place, which is favoured by world-class lecturers.

Every time the conference grows more and more in terms of the number of visitors, as well as the quality of the invited lecturers.

 

CONFERENCE 13 OCT

In our daily lives, that consist of small, usual activities that we usually call plain routine, it takes time for us to realise that life is coloured by the values we choose, ourselves (by our personalities), and by our goals and accomplishments.

It is the same in business. Marketing is the plain routine – lots of usual activities, self-evident events and obligatory rules that are known by everyone. The right-here-and-now results cannot be measured and seen. To retain our business and the essence of life, we need colours. Brand gives us colour.

We will continue to follow the latest developments in digital marketing in Latvia and the world, retaining the usual focal points – digital marketing, mobile platforms, branding and customer relations, internal and external communication, global trends and visions.

This year lecturers, appearing for the first time in the Baltics, will perform at this conference only.

This year no live broadcasts will be provided. Let’s meet at least once a year in person! Or as one of our speakers would say: “Screw Digital, let’s be human” and human needs a human touch...

 

 

DIGITAL.LV FACEBOOK PAGE

 

 

 

WORKSHOPS 14 OCT

For the first time – workshops. Practical step by step Case studies.

Programme HERE

 

Rebecca Lieb USA

Title: The New Marketing Equation

Based on my books and research, it's a highly practical walkthrough of the elements of owned media: why it matters, what the components are, how to measure it, the four types of content marketing, and what companies need to do to incorporate content into the organizational structure. I have run this workshop for companies like Honeywell and Cisco, as well as taught it globally.

Lee Odden USA

Title: How to Win at Marketing with Influencer Content Integration

Challenged by information overload, increasing use of ad blocking and limited resources, successful content marketers are partnering with industry influencers to co-create a variety of meaningful content that reaches more relevant audiences with greater credibility. This workshop provides a 6 step influencer content framework ranging from planning to measurement and 3 essential use case scenarios for integrating influencers with brand content marketing programs.

Gatis Bolinskis LATVIA

Title: Strategic Marketing - A Consumer Centric Model

Learn how to construct a comprehensive, customer-centric marketing strategy using quantitative motivational analysis. The workshop will encompass market positing, branding, target marketing, message tailoring, and integrated advertising through various media channels.

 

 

 

Programme

09.00
Welcome drink, registration, breakfast
10.00
Opening notes
10.30
Brand Power in a Digital World

Brian McGurk (UK)

BrandCreate

Brand Experience Director

11.00
Screw digital, let’s be human

Polle de Maagt (Belgium)

Independent Digital and Social Media Consultant

11.30
How Digital Has Democratised Luxury

Piers Schmidt (UK)

Luxury Branding

Founder and Chairman

12.00
Light lunch, networking
13.00
RESEARCH ABOUT LATVIAN BRANDS ON FACEBOOK: learnings and challenges

Arturs Mednis (Latvia)

New Black

Digital expert

13.30
Customer Engagement to the next level. Digitalization. Sportland first in the Baltics

Are Altraja (Estonia)

SPORTLAND

Board Member

14.00
The Era of Cognitive Marketing

Igor Larin (Russia)

IBM

Leader of Portfolio Marketing

14.30
Coffee, snaks, networking
15.10
Real Time Marketing: The Agility to Leverage 'Now'

Rebecca Lieb (USA)

Strategic Advisor, Research Analyst, Keynote Speaker, Author and Columnist

15.40
How to Influence the Influencers with Content Marketing

Lee Odden (USA)

CEO at TopRank Marketing, Digital Marketing Strategist, Author and Speaker

16.10
30 cool tech innovations in 30 minutes

Regimantas Urbanas (Lithuania)

TRAFI HQ

Chief Marketing Officer

16.40
Secret Speaker
17.10
Coffee, snaks, networking

Speakers

Brian McGurk (UK)

BrandCreate
Brand Experience Director

Brian is Founding Director at BrandCreate which he established in 2012. With an extensive international brand development portfolio, Brian has a particular interest in cooperative-type business development in the digital communications and social-media-driven space, where world-class talent organises around an international brand experience consulting model.

Polle de Maagt (Belgium)


Independent Digital and Social Media Consultant

Polle de Maagt changes companies to be less about ads and more about acts, developing products and services that actually help their customers. He has worked for companies like KLM Royal Dutch Airlines, IKEA global, Heineken USA and Nike EMEA. Polle is a true working nomad; he is an expert in packing suitcases efficiently and spends over 150 nights a year traveling away from home. 

Piers Schmidt (UK)

Luxury Branding
Founder and Chairman

Piers Schmidt is an acclaimed luxury brand consultant whose firm Luxury Branding provides consulting, creative and communications services to the global luxury industry. He is a writer and respected commentator on branding and marketing and is heard frequently in the media and on conference platforms.

Arturs Mednis (Latvia)

New Black
Digital expert

Arturs Mednis, new media and digital marketing specialist with 15 year experience in communications. Arturs teaches brand communication in RISEBA, Digital Marketing Academy etc. In 2009 Arturs founded social media agency Inspired Digital and developed it for 6 years, but since June 2016 he leads team of 26 people in a digital content agency New Black. In his work he mostly focuses on content marketing and digital PR, as well as digital communication strategies. Since 2005 Arturs and his team have received multiple awards for the best and most effective marketing campaigns in such festivals as Password, Adwards, Golden Hammer, Baltic PR Awards and others.

Rebecca Lieb (USA)


Strategic Advisor, Research Analyst, Keynote Speaker, Author and Columnist

Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

Lee Odden (USA)


CEO at TopRank Marketing, Digital Marketing Strategist, Author and Speaker

Lee Odden is the CEO of TopRank Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting services including: Content Marketing, Influencer Marketing, Organic and Paid Search Marketing, Organic and Paid Social Media, Online PR, Email and Conversion Optimization. Odden has been frequently cited for his digital marketing and PR expertise by leading industry and business publications including Forbes, The Wall Street Journal, The New York Times, The Economist, Entrepreneur, and Fortune Magazine. Odden is author of, “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing” published by Wiley and endorsed by numerous industry thought leaders and Fortune 500 digital marketing executives.

Regimantas Urbanas (Lithuania)

TRAFI HQ
Chief Marketing Officer

Regimantas has 10+ years of experience in a field of digital marketing, currently working as a marketing manager for the Baltic States at Google. Tech geek and evangelist.

Are Altraja (Estonia)

SPORTLAND
Board Member

He has more than 25 years of experience in retail. Man - legend. Retail marketing guru. Energetic, enthusiastic, with great love for the sports. Are believes - if things can be improved, it has to be done fundamentally. Never gives up / never stops at the achieved today, but always will find new ways to do things even better, innovate.

Igor Larin (Russia)

IBM
Leader of Portfolio Marketing

Igor Larin is the Leader of Portfolio Marketing for IBM Central & Eastern Europe. This region covers around 29 countries including Russia, Poland, Czech Republic etc. Over the last 22 years in IBM Igor has been working on several regional and country based Sales and Marketing positions. Most recently, he has been leading Marketing Communications and Corporate Citizenship in IBM Russia and CIS. In 2016 Igor was recognized by Kommersant business media as one of the Top 3 Marketing Professionals on IT Market in Russia.

Registration

DIGITAL 2016

ENTRANCE CARD CONFERENCE+WORKSHOPS 

 13 & 14 OCTOBER

200'00

+ VAT

REGISTRATION OPEN UNTIL 12 OCTOBER 

Registration closed

Included

WORLD-CLASS SPEAKERS
PRESENTATIONS ON THE BIG SCREEN
PRACTICAL LESSONS – STEP BY STEP
MATERIALS
COFFEE BREAKS
NETWORKING

 

Buy 5, and the sixth for free! 

Contact us for your special Group Entrance fee:

digital@bigmedia.lv

ENTRANCE CARD CONFERENCE 

 13 OCTOBER

150'00

+ VAT

REGISTRATION OPEN UNTIL 12 OCTOBER

 

Registration closed

Included

WORLD-CLASS SPEAKERS
PRESENTATIONS ON THE BIG SCREEN
MATERIALS
COFFEE BREAKS
NETWORKING

 

 

Buy 5, and the sixth for free! 

Contact us for your special Group Entrance fee:

digital@bigmedia.lv

ENTRANCE CARD WORKSHOPS 

14 OCTOBER

100'00

+ VAT

REGISTRATION OPEN UNTIL 13 OCTOBER

Registration closed

Included

WORLD-CLASS SPEAKERS
PRACTICAL LESSONS – STEP BY STEP
COFFEE BREAKS
MATERIALS
NETWORKING

 

 

 

Supported by:

Partners:

Location

CINAMON RIGA, Brīvības gatve 372, Riga, Latvia, Shopping mall Alfa (B entrance)

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